• No Ammonia and no added parabens
• Conditioning colour with coconut and aloe vera
• 80 percent Naturally Derived ingredients
• Vegan
• Healthy-looking colour that shines
• Lasts 28 washes and blends away greys
• No harsh root line

Colour that is kinder to hair without any compromise
Meet Natural Instincts, a non-permanent hair colour with 80% naturally derived ingredients that gives you glossy colour results, without the commitment or fear of damaging the hair.

Say YES to coconut oil and aloe vera and NO to ammonia or added parabens.

The non-permanent formula gives you the benefit of a colour that is more gentle to the hair than a permanent formulation without harsh root lines.

Why You Should Love Natural Instincts

Naturally Derived Ingredients
Feel good about colouring your hair with 80% naturally derived ingredients.

Yes to Coconut & Aloe Vera
Made with natural ingredients like coconut and aloe vera.

No to Ammonia & Added Parabens
The Natural Instincts formula contains no ammonia or added parabens.

A Natural Boost of Shine
Enhance your natural colour & boost shine while blending away greys.

Ingredients
Colour Enhancing Crème: Aqua/Water/Eau, Propylene Glycol, Ethanolamine, Cetearyl Alcohol, 2-Methoxymethyl-p-Phenylenediamine, Trisodium Ethylene diamine Disuccinate, Resorcinol, 2-Methylresorcinol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Citric Acid, m-Aminophenol, Dicetyl Phosphate, Parfum/Fragrance, Sodium Sulfite, Ceteth-10 Phosphate, Steareth-200, 2,4- Diaminophenoxyethanol HCl, Ascorbic Acid, Xanthan Gum, Sodium Hydroxide, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Titanium Dioxide / (CI 77891), Disodium EDTA, 1-Hexyl 4,5-Diamino Pyrazole Sulfate, Tocopheryl Acetate.

Colour Activator: Aqua/Water/Eau, Paraffinum Liquidum/ Mineral Oil/ Huile minerale, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid.

Brilliant Shine Conditioner: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Benzyl Benzoate, EDTA, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, BHT, Ascorbic Acid, Potassium Sorbate, Sodium Benzoate, Sodium Sulfit.